Personal Testimonials


The Core Values Index™ has done an excellent job at capturing some innate core traits of the person's unchanging nature. Several experts in optimal human functioning such as Abraham Maslow, Peter Drucker and Marcus Buckingham have described these core traits as an "inner bent", "propensity" or "core wiring". Because of this, Taylor Protocols is able to make a compelling and convincing connection between the essential nature of each person and the tasks and contributions that are inherent in his/her work.

David Mashburn Ph.D.

Dr. Mashburn has over 20 years as a Clinical Psychologist, teaching assessments at the Graduate level, and is an Organizational Consultant who is also Adjunct Professor of Business at SPU and Partner of Tidemark (a targeted online recruiting company).


I want to thank you for your amazing impact on myself and my company. Your half day presentation was powerful, fun and highly instructional. The half day workshop that followed has caused us to restructure our Service Department, which we had believed to be very strong, into an outstanding performance group. We have increased our productive output more than 40% in just a few months.

But the single most important fact has been my own change of thinking and acting. I am aware of my presence in the room. I consider what core value is most important at every important interchange. I am making clear minded decisions, better and faster than I ever imagined I would.

It had been a long time since we had all laughed so hard together. Some even cried a little. But I have never seen my team more engaged. I could not believe how much interaction you got from them, even with me in the room. I am newly impressed with them, and grateful to you.

John Willey II, President and CEO, Peninsula Oil, Inc.


The training we received for our sales staff has given us the capability of generating and tracking quotes and closing sales effectively. The CVI™ was the best part, providing each of us a better understanding of ourselves and of each other person on our team. Add to that the ability to identify people with specific Core Values from body language, room décor, communications style and verbal clues has each of us being very intentional about our sales process for each individual decision maker. The list of strategic value words you provided along with our understanding of the four Core Values and the Six Types of people has made the adaptation of our sales approach to each individual simple and fun.

Robert Krippner, Krippner & Associates, Santa Cruz CA


Lynn, your full day session here with us at ALCOA Primary Metals was a highlight of my career. Based upon your instructions and guidance we have been able to restructure our Customer Service Team and Field Sales Representatives for significantly better customer support, increased sales, and improved team spirit.

You have helped me to leave a very positive legacy at ALCOA. I and the team want to thank you for the high energy, engaging presentations and group processes. We put nearly everything you brought to us into play almost immediately.

I can honestly say that you contributed more in one day than I had been able to effect in the previous two years. In fact you cleaned up some of my mistakes. This has been a real gift to me as I retire. You put a great cap on a good career.

Robert Park, Senior Vice President, Sales and Marketing, ALCOA Primary Metals


I am writing this letter to express my satisfaction and gratitude with the Core Values Index™, and your written guide to said index; "HOW CAN THEY POSSIBLY THINK LIKE THAT???" I can’t believe they think like that! I have found this book to be well-written, and useful in many aspects of our business.

As a 20-year veteran electrical contractor, we frequently have many difficult personality types that we deal with in a given business day. When we operate within the team building guidelines encouraged by Taylor Protocols I find that our results are more productive, flexible, and effective. Without this resource, personality issues often became inefficient and sometimes costly to replace people within a team that seemingly could not work with each other. We now understand the personality-related why’s and how’s which allow us to make more informed personnel decisions and changes.

I highly recommend the Taylor Protocols Employment Pre-selection System™, the CVI™ and the accompanying book. Thank you for offering such a valuable cost-saving tool.

Michael Woods, President, C.A.E. & Associates, Inc.


After 25+ years of managing sales and marketing people I have found no other quicker way to figure out where someone is coming from or how to determine where they will go than using the CVI™ assessment… For all the mistakes, broken promises from staff that were ‘Oh so sure of themselves’…where have you (CVI™) been all my life!

Torrey Russell, Director of Marketing, DocuTouch, Seattle WA


Thanks so much for presenting at our ISPI November Chapter Meeting. Our members found your presentation very engaging, pertinent to their work and personally informative. They’ve requested that we bring in more presentations like yours!

I’m sure you were pleased with the evaluation results; you and your team received such positive feedback. I was happy to see that all the participants enjoyed your presentation as much as I did. Your Core Values Index™(CVI™) is a great tool for ensuring maximum employee performance, and I can see why your company has been so successful. I definitely plan to use what I learned in my next career role.

Nancy Brandrud, International Society for Performance Improvement Program VP